Assignment 2 – 15%
Case Study Question: Exploring Accommodation Offerings in Banff National Park
Banff National Park, one of Canada’s most popular tourist destinations, attracts millions of visitors annually. The park offers a variety of accommodation options, from luxury hotels to budget hostels, campgrounds, and vacation rentals. With increased demand for sustainable tourism and unique experiences, many travelers now seek eco-friendly stays, local hospitality, and personalized services.
Case Study Scenario:
Imagine you are a travel consultant working with Banff & Lake Louise Tourism, tasked with creating an accommodation guide that meets the diverse needs of international and domestic tourists. Your guide should highlight how different types of accommodations cater to various traveler demographics and preferences.
Questions:
- Identify and Analyze Accommodation Types: Research and categorize the types of accommodations available in Banff, such as luxury resorts, mid-range hotels, budget hostels, campgrounds, and unique offerings like glamping or eco-lodges. Explain the key features, target markets, and pricing strategies for each accommodation type.
- Assess Guest Expectations and Experience: For each accommodation category, describe the specific needs and expectations of guests, such as families, adventure-seekers, eco-conscious travelers, and budget-conscious visitors. How do different accommodations in Banff meet these varying expectations?
- Evaluate Sustainability Practices: With the rise of sustainable tourism, many accommodations in Banff are implementing eco-friendly initiatives. Select two accommodations from different categories and evaluate their sustainability efforts. What green practices have they adopted (e.g., energy conservation, waste management, local sourcing), and how do these appeal to environmentally-aware guests?
- Market Trends and Recommendations: Given current trends in the travel and tourism industry (e.g., post-pandemic travel, the desire for local experiences, and an increasing emphasis on wellness tourism), suggest improvements or new initiatives for accommodations in Banff to attract more tourists. What trends could Banff accommodations leverage to enhance guest experiences and differentiate themselves?
Instructions:
- Answer each question in detail, using relevant data, examples of specific properties in Banff, and citing sources where applicable. • In your response, include insights into how accommodations could better serve diverse travelers and align with Canadian tourism goals. • Upload pdf file format only (words limit: 1800-2000 words)
Word Count: 2100-2200
No. of Pages: 10