Coursework Assignment

Instructions:

The coursework essay forms 25% of your total mark for the module.

Word limit: 1500.

Use the Porter’s five forces framework to analyse the restaurant industry. Focus on the fast food segment in the UK comprising well known restaurant chains such as McDonalds, Burger King, KFC, Subway, Domino’s, and Pizza Hat.

While conducting the analysis of the fast food segment make comparisons with the fine dining Michelin star restaurants representing the higher end of the restaurant spectrum.

Discuss possible profit-maximizing business strategies that the two opposite types of restaurants may wish to pursue.

Word Count: 1500-1600

No. of Pages: 7